TikTok is introducing a new feature that allows them to reduce the amount of AI-made videos appearing in their streams. This move comes as the service revealed that it currently hosts more than 1 bn AI-generated clips.
Testing and Rollout
This change is being tested over the next few weeks before a full-scale release. This shift coincides with a surge in AI content, driven by new video-generation tools.
AI Content on Other Platforms
Recent reports that nearly 10% of the fastest-growing content creators on a popular video site primarily display AI-generated videos. A considerable share of this content is classified as low-quality AI content, a term for inferior, bulk-generated content that is frequently absurd or dreamlike.
Our research shows that numerous viewers enjoy content produced via AI tools, ranging from computer-generated images to educational videos, and we aim to provide users the ability to increase or decrease of that, depending on their own likes,” stated a company executive.
Scale of AI Content
The platform disclosed that there are currently 1.3bn videos on its network identified as AI-generated. Overall, in excess of 100 million pieces of content are added to the service each day, making clips made by AI a relatively small part of its total content library.
How to Adjust Settings
Members will be able to reduce or increase the amount of artificial media they see by accessing the “manage topic” setting in the platform and selecting AI-made media. Further subjects that currently be controlled under the setting encompass current affairs, fashion, cosmetics, and movement.
Platform Guidelines
TikTok’s rules oblige users to identify convincing AI-made content, and it prohibits malicious AI impersonations of public figures or emergencies. Any believable AI-generated clip that is unmarked can be deleted under its terms of service.
In addition, the service will now apply an AI-generated tag to content created with its built-in AI features, or flagged by an industry-wide initiative for recognizing AI-generated material. This action is aimed to stop users from attempting to evade the disclosure requirement.
Educational Initiatives
The platform is additionally establishing a two million dollar awareness program for experts and groups to create learning resources about using AI responsibly. This program will support non-profit groups focused on teaching programming and robotics.
Content Safety Approach
TikTok has defended its moderation strategy, during debate over intentions to make redundant hundreds of content moderators in the United Kingdom. The company is set to eliminate a significant number of roles in its user protection department in London, with labor groups and digital protection specialists expressing worry that people are being substituted by machine-led review.
A trust and safety lead explained that people-led review would continue to be important, but AI can safeguard staff by removing the most graphic content ahead of it is viewed by staff. The company stated a significant reduction in shocking and graphic content handled by safety staff over the past year due to reliance on its AI tools.
It is vital to balance staff and AI to ensure user safety,” the official commented. “We’ll have people as part of that process, but we additionally believe it’s very important to limit contact with harmful content as rapidly, which is where a significant AI assistance is really helping us process content quickly.”